Freedom First purchased the old Block Busters Video building on the corner of Hershberger and Williamson Road in the Crossroads area of Roanoke. The 4500 SF steel frame and brick facade building required a complete renovation.
BSI teamed with Interactive Design Group to create a new banking experience. This design included a new drive-thru, loan offices and bank teller line. The branch decor was planned around floor to ceiling graphics, photographed around the Roanoke Valley, and ceiling clouds were added to produce a unique feel to the space. The Freedom First Community Development department was also relocated to this new facility.
Architect: Interactive Design Group